Wednesday, December 11, 2019
Brand Awareness

If You’re Not Adopting Agile Marketing to Your Projects, Now is the Time

Since 2012, agile marketing has been transforming the way marketing teams manage projects. The approach originated in software development in the 1990’s and completely revolutionized the way developers -well- developed their work. A 1995 report found that only 16.2% of software projects were being completed on time and on budget. So in 2012, a group of marketers […]

Read More
Brand Awareness

Go Ahead, Reinvent the Wheel

How to Create Facebook Video Lookalike Audiences Have you considered using Facebook lookalike audiences to grow your brand following? Facebook lookalikes are an advanced targeting option that uses your existing source audience to find new, similar people. Unlike interest-based targeting, lookalike audiences give you more control and better-quality audiences because these new audiences are almost identical […]

Read More
Brand Awareness

How Consumer Perspectives on Marketing Changing: 2019 Edelman Trust Barometer

Consumers are losing trust in traditional authority figures and institutions. “More recently, people have lost confidence in the social platforms that fostered peer-to-peer trust,” says Richard Edelman, president and CEO of Edelman, who conducts the annual Edelman Trust Barometer. According to the study, in a surprising twist people are trusting their employers as the most […]

Read More
Brand Awareness

Why Some Industries Stay on Top

Ever wondered why some companies stay in business for years while others cave? The success of a business is not about how big it is, but rather, how profitable it remains. Porter’s Five Forces, published in Michael E. Porter’s book, “Competitive Strategy: Techniques for Analyzing Industries and Competitors”. The framework helps determine weaknesses and strengths […]

Read More
Brand Awareness

Sell it to the Senses: Influencing Perception or Brand Image

You’ve heard the phrase “perception is key”. Such is true with marketing a brand image. Marketers who wish to influence perception of the brand image must understand that it comes down to selling it to the senses. As humans we are greatly impacted by our senses. Most every decision we make is influenced by our […]

Read More
Back To Top