Friday, November 15, 2019
Brand Awareness

Florida International University Gathers to Talk Marketing

Florida International University (FIU) held its first Digital Branding Analytics Miami 2019 Conference (#DBAMiami). The conference which took place at the Hilton Hotel in Miami, Florida, gathered marketing master’s candidates, professors and marketing professionals with the purpose of sharing ideas about the world of marketing with rising marketers and those already in the profession seeking […]

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Brand Awareness

The Keys to Connecting with Customers

Evan Carroll is co-author of “Blue Goldfish, Using Technology, Data, and Analytics to Drive  Both Profits and Prophets” and one of the presenters at the first Digital Branding Analytics Miami 2019 Conference (#DBAMiami) sponsored by Florida International University (FIU). The conference gathered marketing master’s candidates, professors and marketing professionals from all over the world with […]

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Brand Awareness

Advertising on Instagram is Where Its At

Instagram is one of the most popular social media networks right now. Consumers are connecting with their family, friends, favorite brands and even their preferred movie stars. According to Facebook Blueprint (2018), “Together, Facebook and Instagram lead all mobile apps in time spent. In fact, they account for 1 in 5 US mobile minutes — […]

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Brand Awareness

The Rules of a Data Driven Future

Transparency and dialogue are the key to gain competitive advantage through data. Companies using a data driven strategy must first understand the value being created. As people become more distrusting of data practices, companies must use ethical data practices or risk alienating customers. In order for consumers to trust your intentions with their data there […]

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Brand Awareness

Understanding the Customer Journey Requires Omnichannel Buyer Persona

Relying solely on traditional buyer personas is a big mistake in today’s consumer landscape. You can no longer rely on a fictional representation of the ideal customer. Why would you? Today’s technology allows you to zero in on a customer’s behavior in order to create a real and individual buyer persona that will allow for […]

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